"Bottle Label" is a label or label affixed to the outside of the bottle, mainly used to provide product information, brand identification, instructions for use, ingredient list, production date, shelf life, warning and other content.
The raw materials of bottle label are divided into several categories according to the application of different scenarios and needs:
Ordinary paper: suitable for some low-cost, short-term use of products. However, it should be noted that water resistance and durability are poor.
Special paper: such as waterproof paper, matte paper, glossy paper, etc., these papers are specially treated to have better water resistance, wear resistance and visual effect.
PVC (polyvinyl chloride) : has good water resistance, oil resistance and chemical resistance, and is easy to print and process. However, it is necessary to pay attention to environmental protection issues, because PVC may produce harmful substances during production and use.
PET (polyethylene terephthalate) : environmentally friendly, non-toxic, odorless, and has good transparency and gloss. PET bottle labels are usually used in the packaging of high-end products to enhance the grade and texture of products.
BOPP (Biaxially stretched polypropylene) : With excellent mechanical properties and thermal stability, this type of bottle label is suitable for applications that need to withstand a certain tension or temperature change.
Special Material
Metal foil: such as aluminum foil, copper foil, etc., these materials have a shiny appearance and excellent barrier properties, often used for product packaging that needs to be fresh-keeping or anti-oxidation.
Synthetic materials: such as polyester film, nylon film, etc., these materials combine a variety of excellent properties, such as high strength, wear resistance, chemical corrosion resistance, etc., suitable for product packaging in special environments.
Product Features:
Information transmission: Bottle sticker can clearly display the brand, name, specifications, production date, shelf life and other key information of the product, so as to facilitate consumers to understand the product.
Aesthetic: The design of bottle label usually pays attention to the matching of patterns, colors and words to attract consumers' attention and enhance the appeal of the product. Beautiful bottle label can increase the added value of products and improve consumers' purchase willingness.
Protection: Bottle label can also protect the bottle from wear and pollution to a certain extent, extending the shelf life and shelf life of the product.
Product Benefits
Enhance brand recognition: Through unique design and distinctive brand identity, bottle label sticker can deepen consumers' impression of the brand and improve brand recognition.
Enhance the added value of the product: The beautiful bottle label can enhance the grade and attractiveness of the product, increase the added value of the product, and make the product stand out in the competition.
Meet the requirements of laws and regulations: the product information, warning words and other contents marked on the bottle sticker label can meet the requirements of relevant laws and regulations on product identification, and protect the legitimate rights and interests of consumers.
Promote environmental protection: The use of recyclable or degradable materials to make bottle label is conducive to reducing environmental pollution and promoting the sustainable development of enterprises.
Design Features of Bottle Label
1. Patterns and colors
Pattern creativity: The pattern design on the bottle label is often creative, which can intuitively show the characteristics or brand image of the product.
Color matching: Color plays a crucial role in bottle label design. The right color combination can attract the eye of consumers and convey the characteristics and brand image of the product.
2. Text and layout
Brand identity: The bottle label usually contains the brand's logo, which is an important element of brand identity. The design of the brand identity should be simple and clear, easy to recognize and remember.
Product information: The bottle label will also mark the basic information of the product, such as product name, specifications and models, production date, shelf life, etc. The layout of this information should be clear and easy to read, so that consumers can quickly access the information they need.
3. Material and process
Material selection: Bottle label has a variety of materials, such as paper, plastic, metal and so on. Different materials can give different textures and visual effects to the customized bottle label. For example, paper bottle labels cost less and are environmentally friendly; The metal bottle label is more high-end and luxurious.
Special process: In order to increase the attractiveness and added value of bottle label, some special processes can also be used for production. For example, bronzing, UV glazing, embossing and other processes can improve the texture and visual effect; The variable data printing technology can realize personalized customization and anti-counterfeiting functions.
4. Creativity and interactivity
Creative design: Some bottle label designs also incorporate creative and interactive elements to increase consumers' sense of participation and experience. For example, using AR technology to combine the bottle label with a smartphone, consumers can scan the bottle label to watch the production process of the product or participate in interactive games.
1. Design preparation
Design draft production:
Use professional design software (such as Adobe Illustrator, Photoshop, etc.) to make the design draft of bottle label, including text, pattern, color and other elements.
Ensure that the design complies with the customer's brand requirements and regulatory standards.
2. Preparation before printing
Plate production:
According to the design of the plate, the type of plate depends on the printing method, may include letterpress, lithography (such as PS), flexographic or screen plate.
Plate production requires a high precision and high quality process to ensure the accuracy and clarity of the printing effect.
Material preparation:
Select appropriate bottle label materials, such as paper, plastic film, metal foil, etc., according to product characteristics and market demand.
The material needs to have sufficient adhesion, water resistance, wear resistance and other characteristics to ensure that the label will not fall off or be damaged during use.
3. The printing process
Version and positioning:
The plate is mounted on the press and precisely positioned and adjusted.
